Marketing a New Service Line

It’s exciting, while also potentially daunting, to market a new service line at a health system.

To start, marketers need to understand the landscape under which their audience will consider a type of treatment and how open viewers are to the message.

Gamma Health Studios (Gamma) researched high-level data insights for the marketing of Transcranial Magnetic Stimulation (TMS) and Electroconvulsive Therapy (ECT) to market these treatments for severe depression.

Using a combination of data tools including machine-learning conversation data from across the Internet, Gamma saw insights as a starting point for content creation.

• People are very interested in discussing and sharing information about treatments that they think are helping their depression. These suggestions include anything from prescription medicine such as Wellbutrin to testosterone to vape pens.
• Specific audiences rose to the foreground as those struggling with severe depression: people with long COVID, veterans and mothers with post-partum.
• The data shows little discussion for ECT and TMS within the broader severe depression conversation.
• A part of living with severe depression is convincing others that your suffering is real.
• After a high-profile suicide, social conversation about depression spikes.
• Anxiety is paired with depression in tens of thousands of searches each month.

Gamma will follow with a deeper data dive into perceptions of ECT and TMS specifically and a nuanced look into the overall data landscape of general severe depression conversation.